Case Study: AutoData
Project Brief
The executive team at autodata needed to develop a new brand identity and website for the organisation that would better reflect its position as a market leading provider of IT services.
They needed a london based interactive agency that both understood graphic design and branding as well as web design and development.
After careful selection of a number of interactive agencies Autodata chose Creative Theorem as the interactive agency they wanted to work with.
Project Description
The first phase of the project involved defining a new brand identity for Autodata. The brand needed to convey the image of an innovative forward-looking technology firm while at the same time holding true the values of reliability and integrity that it has built up over the last 20 years with high profile clients.
A bespoke website and contant management system was developed using the Open Source PHP programming language. The CMS enables autodata's marketing staff to edit the content of the website in-house thus reducing ongoing web consultancy fees and increasing return on investment.
Project Summary
- Brand Strategy
- Brand Identity
- Strategic Marketing Consulting
- User Interface Design
- Content Management Systems
- Hosting Support
- System Support
Project Outcomes
Autodata's recently launched brand image and website has received widespread industry and client approval. New visitors to the site can clearly see the company's credentials and services instantly on the homepage as well as its new sharper brand identity. Future projects will involve additional features to the site as well as optimisation to increase the number of new visitors each month.
Skills & Technology
Marketing - Copywriting, Brand Identity, Brain storming sessions, Web Technologies - PHP, XHTLM 1.0, JavaScript, XML, SOAP web services, Design - Adobe Photoshop and Adobe Illustrator
Team
- 1 Project Manager
- 2 Graphic Designers
- 1 Software Architect
- 2 Software Developers
Referral
"We worked closely with the people at CT to develop a brand identity and website that built on Autodata's strengths while at the same time looking forward and presenting a modern face for the firm. We were thoroughly impressed by the level of marketing and technology expertise that they displayed throughout the project lifecycle and would highly recommend them."
Dominic McLoughlin, Director Autodata Products Ltd.
About Creative Theorem
Creative Theorem is a full service search engine optimsation, web design and online marketing agency with offices in London, Birmingham and Manchester. If you are interested in working with a creative interactive agency and have a web or branding project give us a call.
About Autodata
Autodata is a UK IT solutions firm that has over 20 years experience. The company works with high profile clients across Not for Profit, Government, Corporate and Education sectors. Delivering best of bread IT solutions to their clients.
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More options
- Corporate Web Design
- e-commerce development
- flash development
- web development
- company intranets/extranets
- content management systems
- promotional microsites
- search engine optimisation
- online marketing
- web hosting solutions
"It has been a pleasure to work with Creative Theorem on the Kodansha Europe Web Portal. During what has been an ambitious and complex project they have managed to keep focused and achieve an exceptional end result. Our website is now a major business asset and Creative Theorem our technology partner of choice."
Mr. M Green - Kodansha Europe Ltd.
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