E-commerce Development

The ability for your website to be both a marketing and sales channel is the true advantage of e-commerce

We are finding that e-commerce development is a real growth area as more and more people are drawn to the convenience of shopping online. In the UK e-commerce and online shopping has become a mainstream shopping channel rivaling the high street. Indeed nearly all mayor high street brands now have an online equivalent.

E-commerce development is one of the most important areas of web design yet one of the most difficult to get right. There are many issues to consider in developing a good e-commerce web site.

e-commerce development issues:

• Online marketing
• Security
• Website Authority
• Checkout Usability
• Merchant Reporting
• Website Infrastructure

online marketing

Online marketing is important for any website but especially important for an e-commerce business. It doesn't matter how your site looks or how sophisticated the e-commerce technology behind it works in the end your site needs to be found.

Creative Theorem can help you devise an online marketing strategy that will help your e-commerce development integration project become a success. We are experienced with working with high-level management to devise online marketing strategies that work across a range of industries.

Using a cross disciplinary approach including website optimisation techniques, search marketing strategies, link building, online PR and affiliate marketing we can help you increase traffic and increase your e-commerce sales.

security

In any e-commerce website system security has to be a priority. The site must be able to resist malicious attempts to breach site security by exploiting vulnerabilities in the code or server software infrastructure. It is also important to consider transaction security so that messages including sensitive private information such as credit card details can't be tampered with or intercepted by a malicious third party. It is also important to consider data security and the obligation the merchant has to protect customer information that a company may hold on its database.

With e-commerce development Creative Theorem works with security best practice in mind. We keep our servers updated with the latest security patches and encryption software as well as backup in the event something does go wrong.

website authority and trust

A key concept in converting an online visitor to an online shopper is trust. New websites are springing up everyday on the internet all over the world but why would anybody trust your website?

Professional web design and particularly graphic design and branding is an excellent way to give your website a sense of authority. A customer is more likely to trust an established company trading online than an amateurish no frills online shop. Professional graphic design and branding can give your e-commerce site that extra edge when it comes to the question of clicking buy.

buying process and checkout usability

With e-commerce websites customers are looking for convenience. It's much quicker to sit at your computer browse products, add them to a shopping basket and pay for them than go to the actual shop to find that the particular colour you are looking for is out of stock.

On the other hand e-commerce web sites that are hard to use or buggy can be incredibly frustrating. The more barriers that are in the way of a consumer the less likely they are to purchase and the more likely they are to never come back.

We believe in developing online shopping experiences that delight our clients and their customers. We place a strong emphasis on usability and making the checkout processes as simple and painless as possible while at all times taking e-commerce security into consideration.

merchant reporting & inventory management

Good E-commerce is not just about providing the tools to enable a customer to select and pay for goods online. Every successful E-Commerce store needs to be able to provide accurate supply change and accounting reporting to management.

We have experience developing e-commerce systems that have full real time merchant reporting and inventory management facilities enabling you to manage e-commerce sales activity as it happens. Our CT Content system allows our clients to manage their product catalogue themselves in-house saving them both time and money.

a long term e-commerce partner

We believe in working with our e-commerce clients as a long term partnership that enables their business to grow. After the initial website build phase we typically continue to work closely with our client as an online marketing partner to continue to generate online traffic as well as maintain and continually improve on the existing site and technology.