Promotional Micro sites

Campaign dedicated sites that work.

Promotional microsites or mini sites are a great way to promote a product, brand or message. By launching a dedicated microsite your campaign can gain added momentum as people can follow up your offline advertising online. Generally speaking microsites tend to have their own domain and last the duration of a campaign or product launch.

Micro sites are a great way to engage potential customers as rich content such as flash based video demonstrations or viral games can be incorporated into these sites to engages users. Microsites also have the added advantage of drawing in additional search traffic through good search engine optimisation and as well as other online marketing methods.

Microsites are also a great way to gage how much interest there is in a particular product or marketing campaign as the number of unique visitors can be tracked enabling your marketing team to gain an understanding of the buzz around a particular product or campaign. Microsites can be a great way to generate interest before a product launch or to get customers to prebook or register interest.

Microsites are not just a great platform to promote a stand alone product. One of the advantages of this kind of online marketing is that it can also be a sales channel as e-commerce integration can also be integrated into the site.

About Creative Theorem

Creative Theorem is a specialist web design and online marketing agency. We create websites and micro sites and online marketing campaigns for a range of clients. If you would like more information on our video microsite expertise please contact us here.